Building a Behavioral Sciences Division Guide


Data-gathering to understand customers is not new, but revealing and measuring the hidden flow of behavior and money energy is. Using the skills of a Chief Behavioral Officer to interpret the data ensures you bring to the surface where the opportunities and problems are at a functional level. Through our Building a Behavioral Sciences Division Guide, you will gain insights on how to optimize organizational performance using a Chief Behavioral Officer.


Your will learn:

  • How using behavioral data with financial data reduces the measurable organizational costs from intuitive decision-making
  • The role of a CBO and the structuring of a behavioral sciences division in your business
  • The importance of hyper-personalization in the delivery of customized products and services
  • The productivity gains from integrating behavior into custom apps, machine learning, and AI
  • How building a sustainable people culture builds brand strength

DNA Behavior Chief Behavior Officer


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